Do Facts Matter?
The Pipeline
JUNE 6, 2016
By Tibor Shanto – tibor.shanto@sellbetter.ca . I recently took in a discussion where one of the panelists addressed the question of preference and decision making. Specifically, individuals’ tendencies (or lack thereof) to change their mind once they have developed a primary preference. The Decision Journey. The gist of it was that as people begin the decision journey, especially in instances where they know they will have to make a decision, be that a purchase decision, one person to date v
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