Bernadette McClelland

AUGUST 13, 2016

Sharing why the concept of Conscious Selling is so important for business growth moving forward is what led me to deliver my keynote, ‘Conscious Selling’ in London last week in The Top Sales World auditorium at the Sales Innovation Expo. . Part of my journey was via Belfast. A city, in order to rebrand and market itself after the chaotic ‘Troubles’, created a new spirit, a consciousness around a part of history to which the world has been for decades, emotionally connect

Lead Rank 186

Lead Rank Intent Lead Scoring Conversion 186

SBI Growth

AUGUST 13, 2016

Your marketing strategy is a critical piece to the revenue growth puzzle. Ignore it, and you will miss your number. We recently interviewed Mike Yardley, the chief integration officer at VML, a global marketing agency, about this topic. Listen as.

Revenue 131

Revenue Strategy Marketing 131

Increase Sales

AUGUST 13, 2016

Much is written about customer loyalty. Yet in speaking with a colleague yesterday he shared how his loyalty of 20 plus years was destroyed by one simple action. His financial institution, a national and well known bank, stopped taking in loose coins. The reason he was told by the teller for this was the maintenance cost to the coin counting machine had become cost prohibitive.

Loyalty 80

Loyalty Banking Customer Intent 80

Partners in Excellence

AUGUST 13, 2016

I’m a terrific fan of Fred Wilson’s AVC blog. I just read First Seven Jobs. I thought I’d try to remember. Babysitter: Yeah, I guess it was a job, I picked up some spending money, had a pretty significant responsibility. I did it in junior high, but didn’t do it very long or very much. Church Janitor: Our family was very active in a local community church, they needed someone to clean the church.

Chemicals 48

Chemicals Sports Hiring Engineering 48

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Engage Selling

AUGUST 13, 2016

When it comes to accelerating sales and motivating people to deliver peak performance, nobody gets better on their own.

Motivation 48

Motivation Account Objections Negotiation 48