Wed.Oct 05, 2016

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Building the Modern Field Marketing Organization

SBI Growth

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Marketing 266
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I Admit it - Why Words in Selling Really Are Important

Understanding the Sales Force

In the past I've written about how words aren't that important. Here are two such articles: [link]. [link]. But today, I'll play politician, reverse my position, and talk about why words are very important. I've written about the importance of words before too. [link]. When it comes to words, there was probably nobody more clever than the comedic genius George Carlin.

Video 231
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The Meetings and Events Whisperer

Sales and Marketing Management

Issue Date: 2016-09-01. Author: Paul Nolan. Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. 18-20 in Las Vegas. Sales & Marketing Management caught up with Bloom recently via email. Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry,

Meeting 227
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When Will We NOT Need A Session About More Women in Sales

Score More Sales

Yesterday it was a proud time to present ideas about ways to diversity your sales team to gain ROI at the biggest technology conference in the world, Dreamforce. Those on my handpicked panel are all successful sales executives and in two different sessions, we shared ideas that work to grow revenues by harnessing inclusion to build a greater sales team than you currently have.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Add Amplification to Your Sales Strategies

Increase Sales

Sales strategies abound in today’s B2B and B2C markets. In many instances, the larger firms are ahead of the flow when it comes to including a new sales strategy into their sales playbook. Smaller firms especially those with under 50 employees lack the exposure to many of these up and coming ways to increase sales. Amplification is one such sales strategy that is often overlooked by SMB owners and sales professionals.

Strategy 152

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Live from Dreamforce: Day 3 Community

Engage Selling

It was a gorgeous day in San Francisco today and another busy day at Dreamforce! I spent the day with Adobe in the Adobe Sign Signature Lounge shooting video and talking to people about the future of sales.

Video 75
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5 Cringe-worthy, Ineffective Sales Prospecting Approaches to Avoid

BrainShark

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Sales Tips: How Deep Is Your Sales Bench?

Customer Centric Selling

Sales Tips: How Deep Is Your Sales Bench? By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. Image: Getty Images. Love or hate Bill Belichick of the New England Patriots, he belongs in conversations (arguments) about who’s the greatest coach in NFL history. Unlike head coaches that ride on the backs of a few superstars, players on the Patriots’ roster are seen much more as being interchangeable, replaceable parts.

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Dreamforce Daily Recap: Day 1 on the Conference Floor

SalesLoft

Day 1 of Dreamforce has come and gone, and we’ve already learned so much. From sessions with our own Kyle Porter and friends, to Tony Robbins’ on-par inspirational keynote, and the ever entertaining Dreampitch competition with Mark Cuban and friends, it’s amazing to think there’s two and a half more jam-packed days. With big events such as these, it’s so easy to get swept up in the whirlwind of excitement, and then get home at night and think, “What all did we

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Selling Value: The Missing Piece

ROI4Sales

Do you really know what your prospects are looking for? Do you know why they are looking in the first place? Were you told by your development group or marketing why your prospects buy? Dismiss it! Buyer’s needs come from, well buyer’s and no one else. Without the insight into a buyer’s real needs, you are at a major disadvantage. Buyers know what they want before they talk with you.

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Take a 360 Tour of Our Dreamforce Booth!

SalesLoft

Dreamforce week is upon us and over 100,000 people are learning, networking, and experiencing the biggest technology conference in the world. One of the main attractions every year, apart from the concerts, keynotes, and parties, is the sponsor expo hall. This is where the Salesforce ecosystem comes together to show off their products, meet new people, and of course, score some great swag!

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More from Dreamforce! Day 2

Bigtincan

Day 2 at Dreamforce flew by, and it was Marc Benioff’s keynote that was the focus of the conference yesterday. And it seemed before the keynote even kicked off, that every attendee had heard all the details of the Einstein platform. The excitement of the announcements was supported by celebrity presenters, including Will-i-am and a […].

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Putting Those Post-Dreamforce Cadences into Action {Video}

SalesLoft

Dreamforce is in full swing, and as the event floor is abuzz, so are our sales reps post-Dreamforce cadences. How is that, you ask? Modern sales professionals know that follow-up after an event can be overwhelming to prospects and customers, so that’s why they already prepped their follow-up cadences before taking off at Hartsfield-Jackson. “This is a step that’s different than what everyone else is doing,” Richard Harris of the Harris Consulting Group suggested when it comes to crafting p

Video 52
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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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TSE 415: TSE Hustler’s League-“No One Wants To Be Sold”

Sales Evangelist

Each week, I bring a snippet pulled out from one of our sessions over at the TSE Hustler’s League. And so today, I want to share with you a very important element that you need to master if you really want to succeed in selling – having the right mindset. Think about the prospect. Don’t […] The post TSE 415: TSE Hustler’s League-“No One Wants To Be Sold” appeared first on The Sales Evangelist.

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It Takes a Heart of Service to Succeed, and Marc Benioff Has It

SalesLoft

It’s everyone’s favorite part of the Dreamforce experience — the most exciting, entertaining, and inspiring show of the week: the Marc Benioff keynote. For those who have witnessed keynotes of Dreamforces’ past, you know that this is the must-watch event because it’s a chance for Salesforce to share what they’re doing, who they’re doing it with, and most importantly, the higher purpose for why they do it.

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TSE 417: Three Fundamental Sales Principles You Should Implement

Sales Evangelist

It’s interesting how we tend to overlook the fundamental things we do in sales thinking that we already know them anyway. The real question is: Are you even doing them? Today, I’m sharing with you three basic principles that I highlighted from an experience I had while I was preparing last week for the coming […] The post TSE 417: Three Fundamental Sales Principles You Should Implement appeared first on The Sales Evangelist.

Sales 40
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Having a bad day? Get over it.

Sales Gravy

Feeling down? Having a bad day? Dealing with the blahs? Well, take heart. You are not alone. You are far, far from alone. “You don’t need a hug. You need a SALES hug,” I said. “I need a hug!

Sales 40
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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TSE 416: Why You Should Consider The Five-Hour Workday

Sales Evangelist

What if you only had a 5-hour workday? But that’s not what we’re taught here in the United States, right? But what if… just what if you could get all your work done in 5 hours each day so that you could spend the rest of your day just chillin’ like a villain. Who wouldn’t […] The post TSE 416: Why You Should Consider The Five-Hour Workday appeared first on The Sales Evangelist.

Sales 40
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TSE 418: Learn How We Blew Our Sales Revenue Out of the Roof By Doing a Few Little Changes

Sales Evangelist

Today’s episode is primarily about how you can disrupt the selling game by creating a model that is different than what other people are doing. That’s why I’m bringing in Steve Cook on the show today to talk about how his newfound approach to door-to-door selling has blown their sales revenue out of the roof, […] The post TSE 418: Learn How We Blew Our Sales Revenue Out of the Roof By Doing a Few Little Changes appeared first on The Sales Evangelist.

Revenue 40
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TSE 419: Sales From The Street-“Take Advantage Of Opportunities”

Sales Evangelist

Today, I’m going to share with you some insights that I’ve gleaned from the recent hurricane that has hit us in South Florida this past week. These are simple yet powerful strategies to help you increase sales by tapping into opportunities presented to you. Problem: The last time a hurricane has seriously threatened south Florida […] The post TSE 419: Sales From The Street-“Take Advantage Of Opportunities” appeared first on The Sales Evangelist.

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TSE 420: TSE Hustler’s League-“Help Them Feel Okay”

Sales Evangelist

Today’s episode is another snippet taken from one of our sessions over at the TSE Hustler’s League which talks about how essential it is to make your customers feel okay and what you can do to make them feel okay. You want your customers to like and trust you. The last thing you want to […] The post TSE 420: TSE Hustler’s League-“Help Them Feel Okay” appeared first on The Sales Evangelist.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.