Do You Have Radical Relevance?

I want to make a very strong recommendation for an incredible book that I just recently finished reading. It’s called Radical Relevance by Bill Cates.

Now, I’ve torn through this book—I’ve gone through it from start to finish, and I’ve found it to be such an incredible roadmap for winning what Bill Cates calls “right fit clients.”

It’s all about standing out in today’s crowded, noisy marketplace. Radical Relevance provides tangible strategies—and real, hardcore tactics—for crafting an irresistible message that actually grabs attention.

It’s about reaching more prospects who actually need your value and then moving them to action so they ultimately follow your recommendations.

And it’s about acquiring and retaining those “right fit clients,” empowering you to build a more profitable, fulfilling, and enjoyable business.

Radical Relevance

Bill Cates has put together some incredible bonuses to go with the book, which you can get just by going to his Amazon page.

Amazon Radical Relevance

You’ll get immediate access to the Radical Relevance Toolkit, an online library of high-value resources to help you put the strategies from the book right into your business. You’re also going to get an interactive value prop generator. And lastly, you’ll receive the Radical Relevance Action Guide. 

I don’t get any commission for recommending this book. It’s just an awesome read with some really useful resources.

Seriously, don’t waste any time. Read this book. It’s a great sales tool, and you get so many bonuses just for the cost of the book. So, go ahead and use the ideas in Radical Relevance. I can’t wait to hear about your results.

Amazon Radical Relevance

Enjoyed this article? Please share away!
Get instant access to our free sales training:

Why Prospects Push Back on Price, Give 'Think-It-Overs,' and Ghost in Sales Until They Meet a Sales Superstar Who Is Following These 7 Simple Keys

9 reasons why top salespeople succeed

About the Author Marc Wayshak

Marc is is the best-selling author of three books on sales and leadership, including the highly acclaimed titles Game Plan Selling, The High-Velocity Sales Organization and his forthcoming book, Sales Conversations, Mastered.

Marc is a contributor to Inc, HubSpot, Fast Company, Entrepreneur Magazine, and Huffington Post Business. He also hosts a popular YouTube channel on sales strategy with over 103,000 subscribers.

Marc helps thousands of people his data-driven, science-based approach to selling that utilizes all the best tools available to sales organizations today.

Related Articles

5 Quick Sales Questions to Get ANY Prospect to Open Up

5 Quick Sales Questions to Get ANY Prospect to Open Up

How to Use Your Sales Skills to Start a Successful Business [For Salespeople!]

How to Use Your Sales Skills to Start a Successful Business [For Salespeople!]

Building Rapport with ANYONE in Sales

Building Rapport with ANYONE in Sales

How to Make a Follow-Up Call That Gets Sales Meetings

How to Make a Follow-Up Call That Gets Sales Meetings

How to Handle Objections in Sales Calls [USE EVERY TIME!]

How to Handle Objections in Sales Calls [USE EVERY TIME!]

Sales Training Essentials [Close More Sales]

Sales Training Essentials [Close More Sales]