Sun.May 08, 2016

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The Three New Rules of Sales Enablement: Just in Time, Situational, and Personalized

Sales and Marketing Management

Issue Date: 2016-05-09. Author: Joe Moriarty. Teaser: The good news for sales enablement executives is that the critical knowledge and expert resources are all there. The challenge is to enable this content in a way that effectively embeds it in the minds of the recipients. The good news for sales enablement executives is that the critical knowledge and expert resources are all there.

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Fallacies In Our Thinking About A, B, And C Players

Partners in Excellence

Management and sales management literature is filled with endless discussions about A, B, and C players. All of this comes from the seminal work of Dr. Bradford Smart in Topgrading. We want to build teams of A players. We want to develop our B players into A players. We want to move our C players into roles where they can be A or at least B players.

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