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Digital Transformation with Influencer Marketing
/ PodCast / Jun 26, 2020 / Posted by Neal Schaffer / 1728

Digital Transformation with Influencer Marketing

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Helping businesses get through a digital transformation of sales and marketing can be challenging. Many companies claim to have advances in technology, but are just putting out lip service and not actually delivering on those claims. With the changes that have come about from COVID-19, it is more evident and apparent than ever which companies have their digital transformation in check, and which ones don’t. The ones that don’t are now facing the consequences of not having these good digital processes, and will only continue to suffer more consequences as digital transformation accelerates in the business world. Influencer marketing is one of the best ways to up your digital performance. Neal Schaffer, interviewed by John Golden, explores the benefits of influencer marketing.

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About Author

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books.

Author's Publications on Amazon

Generation C: The Confluence Marketing at the Era of Connected Consumers Cover

Generation C: The Confluence Marketing at the Era of Connected Consumers

by Neal Schaffer
This book explores the behaviors of the generations of connected consumers that make up "Generation C" to help you better understand your audience and how to target them effectively in the new consumer landscape. Presented in four installments and available online, this new professional guide…
Buy on Amazon
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success Cover

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

by Neal Schaffer
"Maximize Your Social" will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself, and do it right.
Buy on Amazon
Maximizing LinkedIn for Business Cover

Maximizing LinkedIn for Business

by Neal Schaffer
This is the perfect book to both get you started on LinkedIn as well as ensure that you are covering all of your bases in maximizing LinkedIn for your business!
Buy on Amazon
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Cover

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn

by Neal Schaffer
This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Buy on Amazon
The Age of Influence: The Power of Influencers to Elevate Your Brand Cover

The Age of Influence: The Power of Influencers to Elevate Your Brand

by Neal Schaffer
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
Buy on Amazon
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