Learning from Publishers: Five Types of Content Your Brand Should be Using Now
Sales and Marketing Management
MAY 21, 2015
Issue Date: 2015-05-22. Author: David Palmer. Teaser: With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. Although brand marketers may not be trained publishers, with more self-publishing and online promotion strategies available than ever, drawing from publishing’s long successful history can help brands become publishers in their own right.
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