Bringing Outbound Marketing into the 21st Century with Real-Time Data
Sales and Marketing Management
APRIL 30, 2015
Issue Date: 2015-05-01. Author: Victoria Godfrey, chief marketing officer, Avention. Teaser: An increasing number of B2B prospects are building walls around themselves to filter out irrelevant and spammy messages. Outbound marketers need to adjust their tactics if they want to find an open door – or even a crack in the window – to get their messages to prospective customers.
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