Why Your Sales Leader Needs to Understand CAC and CLTV
SBI Growth
FEBRUARY 10, 2017
The ratio of Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLTV) is the clearest indicator of how your go-to-market investment is creating shareholder returns. Companies with high CLTV:CAC ratios enjoy a robust sales and marketing ROI. Low-ratio companies spend.
Let's personalize your content