Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies
DiscoverOrg Sales
MAY 6, 2016
Trade show season is here. What can you do to maximize both the time spent and your ROI to avoid these becoming a cost center? With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. With the right strategy, you can begin working your leads and closing deals before you even get on the plane.
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