Zoominfo

APRIL 14, 2019

Marketing automation has seen incredible growth in the last decade. In fact, 55% of B2B companies report using marketing automation as part of their marketing strategy ( source ). Though marketing automation platforms have become more popular, modern marketers are still not sure how to fully leverage their capabilities to see optimal results. In fact, a recent study reported only 14% of marketers describe their use of marketing automation as “good” or better ( source ).

Scale 174

Scale Marketing Buyer Persona B2B 174

Score More Sales

APRIL 14, 2019

I never thought I’d see Tiger Woods win another Masters tournament. That just happened.

Sales Goal 155

Sales Goal Sales 155

Membrain

APRIL 14, 2019

Over the years of developing and executing roughly one hundred different sales and business development organizations, I’ve noticed definite success and failure patterns.

Sales 101

Sales Sales Process 101

SBI

APRIL 14, 2019

SalesTech Video Review: Chorus.ai. Chorus is a conversation intelligence platform which records, transcribes, and leverages AI to analyze sales conversations in real time. it records and then analyzes calls automatically and generates key insights on each individual call as well as across calls as a collective. In addition to helping with sales coaching, call outcomes, and sales follow-up, Chorus also helps product and marketing teams gain key customer insights. - Nancy Nardin, Smart Selling Too

Video 91

Video eBook Sales Coaching Coaching 91

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Partners in Excellence

APRIL 14, 2019

Most sales people I meet are genuinely busy. They are trying to meet new customers, find new deals, qualify them, move them to closure. It seems to be almost a badge of honor when I speak to sales people, to proclaim the long hours and hard work. Sometimes, they proudly proclaim, “I’m selling everything I can!” And that’s a problem for me.

Ideal Customer Profile 89

Ideal Customer Profile Intent Quota Solutions Selling 89

Pipeliner

APRIL 14, 2019

It’s a digital world. Whether a company is B2C or B2B, marketing has moved into cyberspace. Why? Because even companies/businesses that are searching for products or services begin those searches online. And businesses that have already been customers want to be kept informed, educated, and coddled. But, this new age of digital marketing brings with it some key challenges.

Top of Funnel 72

Top of Funnel B2B Company Marketing 72

Selling Energy

APRIL 14, 2019

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 40

Energy Sales 40

Pipeliner

APRIL 14, 2019

Adapting to Communication Styles in Leadership. More than 60% of the time people claim to have a bad interaction with others. That number is staggering and could be caused by a lack of awareness in our interactions. Betsy Allen-Manning, top leadership speaker, human behavior expert, and author, recognizes that being aware of different communication styles is critical to being a great leader.

Social Selling 72

Social Selling CRM Pipeline Positioning 72

Hubspot Sales

APRIL 14, 2019

You heard that right -- sales scripts as we’ve known them are dead in the water. The truth is, your prospects can sniff out a super-scripted pitch a mile away. The realization you’re hearing a prepared spiel will trigger one of the following responses: " Not another spam call! I thought I had my number on the do not call registry…". "I’ve never bought anything from a telemarketer before and I’m not about to start now.".

Top of Funnel 92

Top of Funnel Ideal Customer Profile Hiring Telemarketing 92

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