Sun.May 19, 2019

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Is Your Value Proposition Strong Enough?

Jill Konrath

I was eating lunch with the new president of a large manufacturing company. She was well aware of the work I’d done with their sales organization. So when I asked about her biggest challenge, I assumed we’d be talking sales. Instead, she answered, “Waste.”.

Company 302
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The Role of Artificial Intelligence in Relevant Buyer Experiences

Sales and Marketing Management

Author: Theresa O'Neil, Chief Marketing Officer of Showpad Today’s B2B buyers have higher expectations than ever before, and their criteria for making purchase decisions is evolving. While having a great product at the right price point is certainly important, it doesn’t guarantee success. A study from SiriusDecisions found that 81 percent of B2B buyers today make purchase decisions based on buying experience, rather than product or price.

Buyer 235
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How to Magically Move Prospects into a Buying State of Mind

Membrain

Let's cover some of the lies being told to companies with sales organizations and how those lies prevent sales organizations from being their best.

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Become a Kick-Ass Salesperson and Rock Star Manager Using Springboard Questions

Keith Rosen

Just because you may speak the same language with people at work or at home, doesn’t mean you’re speaking the same language! Developing sales leaders, coaching top performers and closing more sales is infinitely easier, when you learn how to leverage Springboard Coaching Questions to get to a better solution quickly and avoid the costly, time-consuming assumptions which derail and destroy conversations.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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“Is It OK To Manipulate For Good Purposes?”

Partners in Excellence

James Muir published an outstanding post, “ Is it ok to manipulate clients for their own good? ” It’s a must read. Basically, James describes a conversation with a sales person who feels it’s OK to manipulate and pressure a customer because that sales person knows how happy the customer will be with the solution. Most of you would, hopefully, find this premise not only arrogant, but preposterous.

More Trending

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Finding Your Next Success – Sale Management

Pipeliner

Looking to The Future. Wouldn’t you rather put yourself out of business than have a competitor do it for you? Joe Calloway, author, and business coach says the biggest obstacle to your future success is your present success. In this interview, he talks about how the constant upheaval in the marketplace means we should always be looking for our next best thing and finding our next success.

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The Role of XR in Buyer Enablement [2019]

Bigtincan

The statistics from The RAIN Group below highlight how much of a buyer’s process is completed before they talk to a sales person. 57% of the purchase decision is made before a customer calls a supplier 67% of the buying journey is now done digitally Many marketers are digging deeply into intent data as one […].

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??Sales Team Motivation

Pipeliner

ESSENTIAL SALES TASKS WE SHOULD DO, BUT OFTEN DON’T. In this podcast, John Golden talks to Leigh Ashton about sales team motivation: It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside.

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TSE 1097: Fatal Mistake - You’re Not Leaving Anything Behind

Sales Evangelist

If you find that your deals are falling through the cracks or you're losing your prospects to your competition, perhaps the problem is that you're not leaving anything behind. You might be thinking of brochures and other leave-behinds, but that's not what we're talking about here. Instead, we're talking about the things you should be leaving behind any why these things are so critical to moving your deal forward.

Video 40
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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

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Weekly Recap, May 19, 2019

Selling Energy

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 40