Are Shorter Sales Presentations Better?
Sales and Marketing Management
JUNE 5, 2016
Issue Date: 2016-06-06. Author: Ben Rigsby, Co-Founder and Chief Creative Officer, ECOS. Teaser: Salespeople have a more narrow window than ever to capture an audience’s attention, but assuming shorter is better risks skipping critical information for no reason. Here are a few keys to finding the sweet spot between brevity and effective communication.
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