Customer Identity Management as a Revenue Driver for CMOs
Sales and Marketing Management
JUNE 26, 2015
Issue Date: 2015-06-26. Author: Daniel Raskin, Vice President of Strategy, ForgeRock. Teaser: Rather than using broad-swath marketing to hit as many people as possible, CMOs today are tasked with cultivating unique relationships with each individual customer. They need to think beyond bringing in sales leads and start thinking about how to close the deal.
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