Connecting With Customers In a Way That Scales
Sales and Marketing Management
APRIL 10, 2016
Issue Date: 2016-04-11. Author: Baker Nanduru, CEO Delighterr. Teaser: When companies connect with customers through emotion, they reap huge returns. And those returns don’t just come from purchases; when companies manage to make an emotional connection, they usually see an increase in customer loyalty, overall customer spend, and referrals. We suggest some basic guidelines that sales and marketing professionals can use to begin doing just that.
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