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🎧 How Marketing Helps Close Late-Stage Deals
Podcast Sales and Marketing / PodCast / Apr 13, 2021 / Posted by Sean Doyle / 957

🎧 How Marketing Helps Close Late-Stage Deals

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How can marketing help close late-stage deals? In this Expert Insight Interview, we welcome Sean Doyle, CEO at FitzMartin and author of SHIFT: 19 Practical Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task.

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About Author

Sean is a principal at FitzMartin, leading mind and voice on sales and marketing strategy. Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcome sales and marketing barriers based on groundbreaking research in behavioral change. He's an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.

Author's Publications on Amazon

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task Cover

Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task

by Sean Doyle
"Shift" explores 19 practical ideas that can transform your marketing efforts, and by natural extension, your profitability. It is not meant as a theoretical discussion, but a practical guide to help you add repeatability, measurability, accountability, and effectiveness to the budget you assign to marketing.
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