Companies Don’t Make Decisions. People Make Decisions. is a post from: The Sales Blog | S. Anthony Iannarino. It’s the most natural thing in the world to use the company’s name when you talk about losing a deal. It’s easy to attribute the loss of the opportunity to a decision that the company made. You might say something like, “Acme went with our competitor.” Or maybe, “Can you believe that XYZ Company chose someone else?” But companies don’t make decisions. People acting as their agents make those decisions. People make decisions. It takes the human element out of the equation. individual.

If you want to start your meeting with a twist that will raise some eyebrows, Jon Petz recommends trying this: “Hey everyone, please make sure your phones are out and on.” ” People — especially salespeople — are going to be interacting in your meeting and having digital dialogues at the same time you’re speaking.