Sales and Marketing Management

JANUARY 10, 2017

Issue Date: 2017-01-11. Author: John Kelly, Chief Revenue Officer, InsideView. Teaser: The big benefit of account-based marketing for sales reps is having marketing support how they already sell and making them better at it. Here are four tips to help make your company’s move to ABM a fast success. The big benefit of account-based marketing for sales reps is having marketing support how they already sell and making them better at it.

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Account Based Marketing InsideView Account Marketing 188

The Pipeline

JANUARY 10, 2017

By Tibor Shanto – tibor.shanto@sellbetter.ca . What if you could shorten the sales cycle, easily? One common topic that comes up in conversation with sales leaders is how to shorten their sales cycles. At first glance it seems logical, shorter cycles seem to offer a number of benefits, but it’s not always as it seems. While I have often written about how you can shorten you sales cycle, I have also suggested that it may not in fact need to be shorter, just more efficient in execution.

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Sales Cycle Microsoft Buying Cycle Benefit 177

The Sales Heretic

JANUARY 10, 2017

As a general rule, it’s best to focus on the present while keeping an eye toward the future. That doesn’t mean, however, that you should completely ignore the past. Because not only does the past hold a plethora of lessons—both personal and business—it can also hold opportunities for sales now and in the future. Here [.].

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Sales Opportunity Referrals Prospecting 168

SBI Growth

JANUARY 10, 2017

Today in this post we will demonstrate how to build high performance sales cultures where sales talent thrives. As a guide to the discussion, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the sales strategy.

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Workbooks Sales Talent Strategy Sales 166

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

The Sales Hunter

JANUARY 10, 2017

Do you have the number of high-quality prospects you need to not just make your annual number but exceed it? Before you answer that question, you may need to ask yourself if your prospecting plan is working as well as you need it to. Most salespeople would have to answer by saying, “No, I […].

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Prospecting Selling Skills Sales 134

The Sales Hunter

JANUARY 10, 2017

You have the senior level prospect you know would be a great customer, if you could only figure out how to reach them. You’ve tried every method possible and nothing seems to get through. Regardless of the time you call, who you call, the messages you leave or emails you send, nothing works. I’ve found […].

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Prospecting Customer How To Selling Skills 126

MTD Sales Training

JANUARY 10, 2017

Do you make cold calls to generate leads? If you do, do you actually like making them? Well, whether it is your full time job to make them or whether they are part of your job, the vast majority of people who have to make them do not like doing so. I actually put this down to the way that cold calls are perceived by the person making the call and the fear of failure.

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Cold Calling How To Call-back Banking 120

Increase Sales

JANUARY 10, 2017

Noted business guru Peter Drucker is quoted as saying “Leadership is all about results.” For those in sales leadership including sales management roles, results happen through consistent goal achievement. Yet sales research continues to reveal consistently achieving quotas is not the current reality. Back in 2011, Inc magazine suggested 50% of salespeople miss their sales goals.

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Sales Leadership Quota Call-back Facebook 99

A Sales Guy

JANUARY 10, 2017

Leadership is hard. I mean real leadership. Not many people are good at it. I’ve had a number of boss’s in my life, but only a few were actual leaders. I’ve been a boss a number of times and I’m pretty sure I’d only been a leader a few of those times. Being a leader is hard because you have to want to be a leader. Being a leader is very different than being someone’s boss.

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Construction Account Leads Marketing Qualified Lead 71

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

Buyer

Engage Selling

JANUARY 10, 2017

Home fitness is all the craze these days. You know, those big, bulky machines that supposedly deliver amazing results or certain 90 day programs that make you fit and healthy?

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Customer Service How To Up-Sell Loyalty 66

Sales Training Connection

JANUARY 10, 2017

AI and Sales Management. Sales leadership talks about it all the time. Sales consultants advocate it and sales managers say they would like to do more of it. The “it” of course is sales coaching. Yet, if you nose around, you’ll find less sales coaching is occurring then might be expected given all the advocacy. Lots of companies start sales coaching initiatives but a scarce few sustain them over time.

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Coaching Sales Management Sales Coaching Retention 60

Partners in Excellence

JANUARY 10, 2017

There is a huge chasm between customers and our own sales and marketing initiatives. This is nothing new, yet it’s what keeps us from connecting with our customers and prospects. It’s what causes our customers and prospects to shut down, ignoring our best efforts to engage them and sell them something (you can begin to see the challenge with that statement.).

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Customer Margin Promotion Prospecting 52

Close

JANUARY 10, 2017

I always find myself stumbling across these articles every new year: Is 2017 The Chatbot Year?, 2017 Will Be the Year of AI, 2017: The Year of Machine Learning, Intelligent Content and Experiences.

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Trends Sales Strategy 52

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

SalesLoft

JANUARY 10, 2017

Before the dawn of Account-based Sales Development , as a top of the funnel Sales Development Rep, you spent each and every day on the front-lines of the sales organization, working to schedule appointments and consultations with individual prospects. For years, you’ve used a traditional contact-based approach, reaching out to large lists of probable prospects, most in multiple different roles, at different organizations.

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Account Benefit Top of Funnel Funnel 52

Hyper-Connected Selling

JANUARY 10, 2017

I want to apologize to all the salespeople in the world. I want to apologize on behalf of all the sales trainers, speakers, influencers, writers, gurus, thought-leaders, and assorted muckity-mucks who have been filling your world with articles that have titles like the above. We’re doing you a huge disservice, and we should stop it. But we probably won’t.

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Cold Calling Social Selling Hiring Guidelines 53

BrainShark

JANUARY 10, 2017

Repetition is critical to ensuring your message sticks.

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Conversion Prospecting Customer 77

SalesEngine

JANUARY 10, 2017

Part of my focus during my college years was applied math , and I sometimes could handle it and sometimes it just kicked my butt. Now, watching my kids have a similar experience with math , it dawned on me that math (or maths , if you are reading this in the UK) is just like selling any complex deal. In an interview in the online math magazine Plus ( plus. maths.org ), Dr.

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Film Call-back Engineering Twitter 44

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Intent Data

Customer Centric Selling

JANUARY 10, 2017

Sales Tips: Warning for VPs of Underperforming Sales Teams. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. What do Chip Kelly (49ers), Mike McCoy (Chargers), and Rex Ryan (Bills) all have in common? They were all head coaches of NFL teams that ended with losing seasons and.they were fired before the playoffs have even started!

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Hiring Discount Sales Talent Channels 43

Product Management University

JANUARY 10, 2017

Wealth made simple: news and articles from IRC Wealth. There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. The key to making good products great is as simple as building what-if scenarios into your user stories, product requirements and product design. The good and the great solutions both possess the following elements: A clear business objective for the target customer.

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Loyalty B2B Campaigns Promotion 40