The CCPA for Sales and Marketing Leaders: Everything You Need to Know (California Consumer Protection Act)
Sales Hacker
APRIL 18, 2019
Sales and Marketing have officially joined the likes of healthcare, telecom, and financial services as a regulated market. Wait, what? Just one month after the GDPR took effect, the California Consumer Privacy Act (CCPA) was signed into law in June 2018, giving businesses only until January 1, 2020, to get their data protection and user privacy policies into shape — or pay the high price of negligence.
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