Sat.Feb 25, 2017

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The Most Critical Mistake a Sales VP Can Make

SBI Growth

Sales 209
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Product Demo Techniques: Telling Versus Selling

Product Management University

When it comes to product demo techniques, there are two styles: telling and selling. The “telling” demo (stop me when you see a feature you like) won’t energize your buyers or set you apart from the competition. The “selling” demo energizes your buyers with a vision because it’s more about their business than it is your products. 1.

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Seven Essentials for Building Your Dream Team

SBI Growth

Hiring 149
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Future of Sales: Rethinking Compensation

Engage Selling

This is the fourth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.