Spreadsheets Don’t Predict the Future
Sales and Marketing Management
JANUARY 25, 2015
'Issue Date: 2015-01-26. Author: Travis Patterson. Teaser: Despite the vast amount of technology innovation that has occurred in the past two decades, sales teams have changed little about the way they use spreadsheets. To move today’s sales and revenue forecasting from spreadsheets to a data-driven, prescriptive objective,we need to apply data science to revenue data.
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