The Hidden Impact of Poor KPI Selection
Sales and Marketing Management
MARCH 12, 2017
Issue Date: 2017-03-13. Author: Justin Yopp. Teaser: As leaders, our primary purpose is to help our teams be as successful as possible. Our selection of KPIs tells our teams what to focus on and are the foundation, and possibly the motivation, for their work. So let’s uncover the potentially debilitating impact that poor KPI selection can have on your team’s motivation, morale, and effectiveness.
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