Difference Is In the Eyes Of The Prospect
The Pipeline
MARCH 13, 2017
By Tibor Shanto – tibor.shanto@sellbetter.ca. There is a lot of talk about differentiation in sales, whether that is at the product level, sales technique level or other factors. Some difference is good, some goes a bit far, unfortunately most of seems to fall short. The main reason is that most vendors and sellers spend time and effort to differentiate themselves from other products, companies, or sales people.
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