How Much Pain Can You Take? – Sales eXecution 311
The Pipeline
SEPTEMBER 28, 2015
By Tibor Shanto – tibor.shanto@sellbetter.ca . Sales people are always looking for “the pain” or “pain point”, I get it, not sure it’s always the right thing, but it is what it is. One I am often given for the search for pain is the response they anticipate. Many tell me, supported by a string of pundits, is that people will do more to avoid pain, than the steps or actions they will take to achieve pleasure.
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