Are We Confusing Value Creation with Value Connection?
Increase Sales
JANUARY 21, 2017
Value creation is still a popular term even though concepts like sales enablement or account based selling seem to be front and center these days. In working with a new client, I once again realized how value creation doesn’t really exist because what is really happening is value connection. Credit www.pixabay.com. People buy to satisfy a want or need.
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