Customers are the lifeblood of any business. Without them, your business won’t stand the test of time. This is why you need to actively look for ways to engage with them and serve them better.
According to Super Office, 86% of buyers will pay more for better customer experience. Not only that, by 2020, better customer experience will increase your customer retention, customer satisfaction, and improved cross-selling and up-selling.
If you operate a business online, having an excellent customer experience is a must. This usually starts with an incredible customer relationship. To do this effectively, there should be professional interaction between you and your customers via an existing method of communication. The relationship could be marketing information, sales support, technical assistance, and customer service.
To properly manage this relationship, online business owners often make use of technological tools to ease communication. Likewise to monitor, track, and report all the activities that happen with the customers. These tools are often called e-mail automation or customer relationship management tools.
In this post, you’ll learn about the 10 email automation tools to grow your online business.
Ready?
Let’s begin.
Active Campaign
This email automation tool will help you strengthen the interaction with your clients through custom targeting. This ensures that the right people get the right information from you.
If your buyer’s persona is rightly done and you send valuable information to your target customers, you’ll get leads that’ll scale up your business.
For example, if you want to send different messages to your customers at different stages of the customer journey, then you can run multiple automation using this tool.
Keeping track of this automation might be difficult. Active Campaign helps you display all the automation in a single view. This process of automating your activities makes tasks more organized and efficient.
Sendinblue
With Sendinblue email automation, you can automate SMS along with your email marketing strategy. This makes you visible to your customers anywhere they are.
For instance, if you want to communicate urgent or time-sensitive offers and you’re not sure about your customer’s availability online, this tool will help a lot.
You can also send out more personalized automated emails like birthdays and wedding anniversaries. This gives life to the customer journey by building a stronger relationship and tracking your customer details in a single place.
Contactually
Contactually is more of a CRM tool for real estate professionals. It helps you vet your customers by looking through the contacts from your email inbox, website, and all social media profiles, then gathering as much information as possible to guide your interaction with them.
When you use this tool, your sales opportunities will be fruitful. You can centralize and prioritize prospects across different sources so as to quickly qualify them as leads and pass them to the next stage of the customer journey.
You’ll also build personalized, automated campaigns for different types of leads in your marketing funnel.
Drip
This email automation tool stands out with a unique feature known as Content Snippet. What this means is that you can turn a frequently used piece of email content into a content snippet.
For instance, if you’re planning to host a webinar, you’ll need to store content related to the webinar in a content snippet and add it to your emails. Whenever you need to update that information, you can simply do it once and it’ll automatically be updated in all the emails.
This saves you a lot of time to focus on other aspects of your business. Drip’s pre-made template and drag-and-drop email creation elements are also awesome.
OptinMonster
Truth is, you need prospects to grow your business. With OptinMonster, you can build high converting forms for your websites and landing pages.
Using the behavior personalization feature, you’ll be equipped to segment your prospects and buyers and appropriately fit them into the marketing funnel. This will make your automated campaign easy.
This email automation tool is extremely useful for customer acquisition and lead generation.
Active Trail
If prospects don’t open your emails, the value you’re offering will only be trapped in their promotions or inbox tabs. You can increase your email open rate with ActiveTrail’s exclusive feature. Using big data, the tool finds the right time that each recipient will open their email and sends it to them at that time.
In cases where you’re not sure of which headline will prompt your customers to open your email, this tool has an A/B testing module to further optimization.
The way it works is that it allows you to send your email to a limited number of users first then see their reactions. By analyzing their reactions, the module then suggests an alternative version that will be more successful and how it will be.
ConvertKit
This tool allows you to design your customer journey. With it, you can build a custom path for your sales funnels using the visual automation feature. It also provides you with the options of connecting different actions, events, and conditions.
In cases where you don’t want to design a whole funnel, you can set your own automation rules to create a sub funnel. Just like programming, you’ll only need to follow the “if-then-else” path to achieve this.
ConverKit allows for many integrations which makes it a great choice for lean startups.
AWeber
AWeber is the king of follow-ups. You won’t want to send emails to your prospects just once and forget about them. Humans need nurturing, so you need to follow up with your clients before you get a response.
You can automate your follow-ups with your customers using AWeber’s follow-up feature. This tool also uses advert tracking to group your prospects into appropriate buyer’s journeys.
MoonMail
Through Amazon’s cloud network, you can run a huge marketing campaign with this tool. You just have to create multiple email lists, then deliver emails to your target audience based on their online behavioral patterns.
To keep track of your email’s open rate, MoonMail creates a view to see who opens your email and how they interact with it. You can generate a report from this to make better decisions that help grow your online business.
Emma
Personalized emails are effective and engaging. Customers feel like you’re talking to them as a friend. This email marketing tool erases such boredom with a feature called Dynamic Content.
You can create unique content for each user based on a single email. With this, you can structure your email in ways that call out your reader in a personalized way when they seem carried away while reading your email.
You can also extract your customer behavioral data using the advanced automation feature.
Conclusion
Email automation tools can help you grow your online business fast if you understand your customers’ preferences. Is it visual appeal, prompt delivery, personalized messaging, or a time-based offering?
Know what your customers want and give it to them. Also, you don’t have to bother about time zone differences for your cross-border customers. These tools will deliver your emails to them when they are most active.
The automation that comes with email marketing tools can increase your productivity and efficiency, hence boosting your business in the long run.
