Focus On The Why – The How Will Follow – Sales eXecution 261
The Pipeline
JULY 28, 2014
'By Tibor Shanto - tibor.shanto@sellbetter.ca . The headline seems simple enough, I bet most a nodding with familiar approval, yet when you watch many sales people in action, you see them focusing much more on the How, not the Why. This is especially fatal early in the process, when they start they prospecting, be that a call, an e-mail, or a social outlet, leading with the How, then wondering why they are not having the traction they seek.
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