Sales is about giving.

It’s not about your quota.

It’s not about getting to the close.

It’s not about Presidents Club.

It’s not about the upsell.

It’s not about being on the leaderboard.

It’s not about bringing a deal in by the end of the quarter.

It’s not about conversion rates or leads.

Sales is about giving your buyers, prospects, and customers a way to get to a better place tomorrow than they are today.

If you’re viewing sales from what you get and not what you give, you’re not selling.