Creativity is critical in today’s world. It’s too easy to get sucked into fast follower mode.

Winning today is about solving problems with creativity and innovative thinking and that doesn’t start with your first, second or third idea. The best ideas come with your 7th, 8th, 9th and even 10th.

Can you think of 10 ideas to solve even the simplest of problems?

It talk about coming up with 10 ideas in this presentation from Mexico last year.

Creativity wins in today’s world.