Effective Sales Coaching Practices – Part 1
Steven Rosen
JUNE 20, 2012
Most sales leaders would agree that effective sales coaching has a positive impact on a sales rep performance and sales. Last month, at a roundtable discussion at the Sales Excellence Canada Conference, I found that the sales leaders sitting at the table struggled to define the role of the front line sales manager. In my experience, the same holds true when it comes to clearly defining effective coaching.
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