Tweet Our world, along with the entire cosmos in which we reside, is governed by what we understand as the laws of physics. And whatever affect these forces may have upon the course of our day-to-day endeavors, they are as unchangeable, and indeed as unstoppable, as time itself. All else is not only dependent upon, but is made constant and inevitable based on these realities. And just as there are laws governing this vast enterprise called the universe, there are also laws of selling. Need I say more. It is constructed of points and planes of dimensional perspective. Sales Effectiveness MORE >>

"Whoa." " That immortal phrase will forever be associated with Keanu Reeves' "acting" prowess as Neo saw what the Matrix was for the first time. It was also about the same reaction I had when I was first introduced to the wonderful world of email analytics, as I sat there simply overwhelmed by the amount of data staring back at me from my screen. And  And since I'm way too young to start having grey hair, I decided there was a better way to get to the heart of the information I needed.    1. Delivery Rate. were the email addresses valid?). MORE >>

People love to tell me how they don’t need to prospect , because they already network, and that’s enough, in their opinion. Sure sounds good, doesn’t it? In reality, I’ve watched so many salespeople employ such a strategy, only to end up failing miserably. We all network to one degree or another. meet a lot of people who I think the world of and with whom I enjoy spending time. I consider these people part of my network. The problem is I can’t rely solely on my network to provide me with the prospects I need , no matter how robust my network is. MORE >>

Even though I worked in advertising long after the Mad Men era, the ghosts of Don Draper and Roger Sterling could occasionally be glimpsed roaming the halls after a long day, ice tinkling, cigarettes glowing.  The agencies I worked for grew in huge exponential bursts, expanding from two employees and a part time receptionist to MORE >>

I just published Forrester's fourth annual report "The Business Impact of Customer Experience" using updated data from the 2012 Customer Experience Index. Once again the news is good for companies hoping to get a financial boost from their efforts to improve customer experience. In all of the industries we modeled the revenue benefits of a better customer experience range from $31 million for retailers to around $1.3 billion for hotels and wireless service providers. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. MORE >>