CMO: Did You Get It Right When Creating Personas & Buyer Process Maps?
SBI Growth
MARCH 10, 2014
'Most CMO’s have created Buyer Personas. Best in Class CMO’s go a step further to invest in creating buying process maps. The most important question these CMO’s ask is “Did we get it right?” Buyer Personas have to be right. Your company is building products, content and campaigns based on the personas. The sales force utilizes them to make sales.
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