Our guest this week is Becc Holland, CEO and Founder of Flip the Script. We’re all impressed with the content and seemingly magical ways that Becc’s tactics and approaches improve sales rep’s messaging, cadences, workflows, and the results. She talks with John about the science behind sales messaging, the future of the SDR role, and her experience with relevance and personalization at scale and how it all led to her beginning her entrepreneurial journey.

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