Weekly Roundup: Sales Follow-Up, Using Psychology to Close Deals + More

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"People are influenced to change by people they trust."

-Mike Bosworth

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The Art of the Sales Follow-Up: 7 Ways to Keep the Conversation Going–HubSpot

Most of your business’s prospective customers will not buy from you instantly. You cannot simply introduce someone to your products or services once and expect that they will go the rest of the way by themselves. Unfortunately, this simply isn’t true.

The first point of contact is important, of course. You never get a second chance to make a first impression. But many salespeople and marketers make the mistake of crafting a perfect sales email, holding a great meeting, or running a fantastic product demo, and then sitting back and doing nothing. If you’re guilty of this, you might need to perfect your sales follow-ups. Read on to learn how to do this, and why it matters. >>> READ MORE

'Emotion Is Rocket Fuel for Action': How to Use Psychology to Close More Deals–Vanilla Soft

No matter how witty, charming, and attractive you are, just remember: You can’t make everyone want you.

You’re not bacon.

You know how the smell of bacon makes you want it, and want it now? That magical crackling meat candy knows how to build desire — and urgency. Sure, it’s not the healthiest thing on the plate, but it’s the most delectable. It overrides your rational thoughts and hits you right in the feels. In bacon’s case, it’s your visceral appetite for sheer pleasure. >>> READ MORE

How to Show Appreciation to Your Remote Employees–Inc.

While good leaders routinely look for ways to show appreciation to their employees, current conditions have made it harder — and perhaps even more important— to recognize the contributions of others.

A prolonged work-from-home order or staggered return to the office means less visibility for some workers who may already fear they're being overlooked. For others, receiving positive feedback or other forms of validation can provide a momentary and much-needed boost at a time when job-related stress and uncertainty remain high. >>> READ MORE

How To Coach Underperforming Sales Reps–CloserIQ

Coaching underperforming sales reps is one of the biggest challenges that managers face. Too often, managers focus on the symptoms of a representative’s underperformance rather than the root causes. For example, A manager might tell a rep: “you need to prospect more,” when the rep’s problem is not knowing how to prospect effectively in the first place.

Is it possible to coach underperforming sales reps to average or even above-average performance? Yes—but that requires intentionality. To help your team succeed, you need to approach your coaching with an intentional strategy. >>>READ MORE

How Soon Will I See Inbound Leads From My Inbound Marketing Efforts –LeadG2

There’s no question that inbound marketing works... it’s just a matter of how fast. Whether a company is new to inbound marketing, trying it out, or has a set strategy in place, there’s one question that they all ask,

“How soon until I start getting inbound leads?” >>>READ MORE

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