Anthony Cole Training

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Successful Selling - Must You Demonstrate What You Know/Do?

Anthony Cole Training

Three of the five listed point to the root cause record of I must educate the buyer in order to get them to buy. This belief system is so engrained in their thinking as a result of two drivers: How the sales person makes buying decisions for themselves - they want to be educated. Not getting decisions at time of presentation.

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Did Your Salespeople Grow Up on the Farm?

Anthony Cole Training

You and your salespeople are a product of mom and dad, the people met, the experiences had and the education/knowledge acquired:

Education 120
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Busting Sales Myth #4 - It's the Nature of the Business

Anthony Cole Training

Assume for a second that we are making a significant purchasing decision; our process of shopping, investigating, educating ourselves, pricing, and finally deciding is our "buy cycle". In other words, all of us have a process that we individually go through when making a purchasing decision.

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The One Thing I've Been Right About In Selling

Anthony Cole Training

Somewhat educated guesses at times, but other times more like novels. If you don't have the data, make the best educated guesses you can make and then. Neither have I, neither have you, neither have your sales people. Business plans, sales plans, success formulas are guesses. That will be another blog post). Inspect what you expect.

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DNA for High Performing Sales Teams - 3 Must Haves

Anthony Cole Training

I must educate someome before they can make a decision. Even when they start to see or hear "buying signals" they remain clinically detached so that they continue to ask ALL of the appropriate qualifying questions. Has a supportive belief system about buying - Qualifiers DO NOT subscribe to believes such as: People buy from people they like.

Hiring 186
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Sales Success – It’s a Function of Beliefs, Habits and Skills

Anthony Cole Training

I’m an educator by degree. I myself have written or spoken about sales habits in the past: The 7 Habits of Successful Sales People. Turn Sales Behaviors into Sales Habits. Consistent Sales Results and the SAID Principle – 3 habits of Highly Successful Sales people.

Exercises 120
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The Truth About Your Sales People #1 - They Want to Succeed

Anthony Cole Training

They do not go to continuing education classes, sales training workshops or motivational talks with the intention of "not" succeeding. It simply means that the people you have hired or inherited did not get into sales to fail. They do not come to work each and every day with the intention of failing.

Hiring 169