DiscoverOrg Sales

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Forrester Predicts the Death of 1 Million Salesmen by 2020: Henry Schuck Disagrees

DiscoverOrg Sales

The author, Andy Hoar, outlines the following as major contributors to this demise: B2B buyer preferences have fundamentally shifted from speaking with a sales rep 1-on-1 to a self-education ecommerce type model for purchasing. You can’t research what you don’t know exists. That is a fundamentally mistaken point.

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An Inside Look Premiere: A True Story of Executing Account-Based Everything

DiscoverOrg Sales

Technology companies selling to HR departments haven’t had great sales and marketing intelligence options previously; so not only are we selling a new product into a new market, we are educating an entirely new group of buyers on how to build a pipeline by investing in true, refined sales and marketing intelligence, versus buying raw data and a crappy (..)

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Raising the Bar: DiscoverOrg Q1 Recap

DiscoverOrg Sales

With our customers’ success in mind, we launched our comprehensive Education Portal – designed to not only help users quickly leverage the features and functions of the DiscoverOrg platform, but to also become better at their trade. Bottom Line: Our data + Your tools = Just awesome. Deeper Commitment to our Customers.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg Sales

Buyers at this point are just trying to educate themselves. This engagement includes the messaging, identifying problems and solutions, creating an educational, high level, top-of-funnel sort of activity like a nurture campaigns – that kind of thing. No one is coming on site. Don’t talk about actually getting your hands dirty.

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. But big data has historically referred to gobs of behavioral data. As customers , we got used to the big-data treatment – fast.

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

Of course, that’s our job, the job of sales and marketing – to help educate our markets, to cast a bigger and better vision of our solutions. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate.

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How to Leverage Competitive Intelligence to Win Deals

DiscoverOrg Sales

But if we know that her company’s Director of IT Infrastructure recently left; that she declined to renew a contact with their current cloud storage provider; that the #1 web search at her company is for “information security” … Well, we can make an educated guess! Intent data can also alert you when a competitive contract is about to expire.