The Sales Hunter

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The Role of Marketing in Generating Leads

The Sales Hunter

The role of marketing is to create brand awareness and educate the marketplace. The role of sales is to come alongside them and build on the awareness and education with their prospecting. Sales creates the lead by speaking to a few. Read that last sentence again, and you’ll see what I’m saying.

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Can You Handle a Short Sales Cycle?

The Sales Hunter

For the salesperson, this means the focus moves from being an educator to a re-educator, and by this I mean helping the customer to understand in the right manner what it is they learned via the web. Your objective is to use what they say to help guide you as to what level of re-education you need to do.

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Are My Customers That Stupid? The Case of the Stupid Customer.

The Sales Hunter

You probably think because I’m in sales that I’ll put the blame on the customer, and then add how it’s our responsibility to educate them. Customer can be stupid and my response is that some of them simply aren’t worth trying to educate. The stupid customer or the stupid salesperson?”

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Sales Leadership – 12 Questions You Need to Ask

The Sales Hunter

How often do you educate your customer and help them see things that they would not have seen otherwise? When problems arise, do you take ownership of the account or do you pass the blame? Would customers and others you work with say that you demonstrate integrity in everything you do?

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Your Customer Has Changed. Have You? 6 Questions You Must Answer.

The Sales Hunter

List what you’ve heard to help educate you as to what your customers are thinking. If, on the other hand, they’re doing it after they’ve met with you, then this may indicate the information you’re sharing in your sales presentation is not answering their questions.

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Is Selling Pain or Risk a Good Sales Strategy?

The Sales Hunter

To get around this issue, the salesperson has to be willing to educate the customer. Too many salespeople are out there thinking they can make a huge amount of money selling something to avoid a risk or pain that simply does not exist in the customer’s eyes.

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8 Tried and True Edtech Tools to Try in 2018

The Sales Hunter

And, they have done a phenomenal job of upgrading it over time, of adding more educational-friendly features, of adding things like commenting, adding new layouts and columns and so on. A lot of times people don’t really think the developers want to hear from educators, or that it’s going to have much of an impact. Steve: (laughs).

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