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Social Selling Success Stories

Score More Sales

Build trust first and then educate, educate, educate! Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. If you have information but no one likes you because you’re unreliable or self promotional all the time then you have no trust.

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

The reason you want to hear what buyers are talking about is because it helps educate your salespeople on what is going on in your buyer’s world. Read the Eloqua Grand Guide to Social Selling. A big win for your sales team would be to find more prospective customers and start listening to what they are saying.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

And I might add, you’ll need to use outbound to interrupt prospects earlier as many savvy self-educators can be getting 70% of the way through the buying process without talking directly with one of your sales reps.

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How Enterprises Are Adopting Social Selling

Tenfold

They are doing their own research, educating themselves, and sometimes opting to make purchases without the intervention of a salesperson. In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Why Social Selling?

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Alinean Launches Interactive White Papers

The ROI Guy

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.

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Maybe Peter Drucker was right after all

The Ultimate Sales Executive Resource

Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Eloqua calls this traceability the “digital body language”. .”; actually not a very flattering statement for sales people. Why is this relevant?

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Education and Support – Do your users have the knowledge and skills to use the tools in their engagements effectively? This means capturing and sharing the lead in real time with your Marketing Automation platform such as Eloqua, Marketo or Pardot. What changes, if any, should we make to improve the UX?