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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

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TSE 1113: Leveraging Sales Incentive Data to Increase Performance and ROI

Sales Evangelist

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

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Money Monday – Are You a Sales CLOSER?

Score More Sales

All of these items help educate buyers at the stage that they are in – about issues they may be dealing with, and about the possible solutions – including yours. You can increase sales just in this one area alone – being motivated enough with great contacts to make and incentive to do so. Increase Opportunities.

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Can Women in Sales Overcome Unconscious Bias in High-Tech?

No More Cold Calling

The more they educate themselves on the industry and trends, the deeper conversations they have, and the faster their sales processes accelerate. She’d been there … as a customer of incentive compensation and a lover of performance management. This doesn’t mean saleswomen should neglect their homework.

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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

Director, SMB Sales, Google Cloud. The Revenue Summit features keynotes from industry-leading sales practitioners to deliver educational and actionable content across two tracks (strategic and tactical) including the following topics: Revenue Operations Technology — Harnessing Automation and AI for a Killer Sales and Marketing Stack.

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TSE 1284: Why Your Brain Lies To You: Cash Is NOT The Best Motivator

Sales Evangelist

Tim Houlihan and Dr. Kurt Nelson are consultants who have spent more than 20 years working with companies to design incentives that will increase productivity within sales teams. However, once those needs are met, incentives that are more material or experiential in nature move people into greater effort.

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A Partner Program May Not Be Right for You

Allbound

You’ll have to educate them on the length of the sales cycle, buying triggers, and buyer personas. You can motivate partners to provide elevated customer support with your incentive program. Partnering with Google and Salesforce helps Slack build trust with their customers. Target market. Building brand awareness.

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