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Discovery Calls with Educated Prospects

Chorus.ai

This experience is even more critical for the “educated” prospect. What is an “educated” prospect? Educated prospects possess a lot of knowledge about your category or product before meeting you. Educated customers will want to seek value from their very first sales conversation. , Is this dangerous for the sales rep?

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. Put a Spotlight on Local Businesses – Google Google Ads is a web advertising service that most B2B marketers are already familiar with. IBM ran an ad supporting U.S.

Examples 130
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The Adapter’s Advantage: Kent Fitzpatrick on Fostering Client Relationships with Video

Allego

Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn. “It’s It’s about being an educator and an influencer.” — Kent Fitzpatrick. Listen as Kent shares his philosophy of being an educator, an influencer, and an early adopter of video. It’s not all about an email blast. and Pittsburgh.

Video 106
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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers.

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TSE 1170: Sales From The Street: "Teach Them How To Educate"

Sales Evangelist

Sales from the Street: Teach Them How To Educate Derek Badala frequently travels with sales reps to teach them how to educate the customer in an effort to solve problems. Technology and education Being in the audiovisual industry, it could be said that technology and education are their biggest challenges.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Go check out this channel for in-depth, educational marketing content.

Channels 220
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Sales Onboarding at Hyper-Growth Companies: Key Learnings from Autodesk, Google, LinkedIn and Zenefits

Mindtickle

Google: Jen Bradburn, Sales Training and Development Lead. For the past ten years, Jen has led sales training programs at Google for different groups. Key Learnings: Use real sales scenarios and make them interactive case studies for the reps, so they can apply the theory into real sales situations.

Google 52