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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. More than ever before, the new reality of sales must rely on marketing to a higher extent. Reaching More Educated Buyers.

Education 328
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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

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The Complete Guide to Educational Marketing (2022)

Sell Courses Online

But it doesn’t … The Complete Guide to Educational Marketing (2022) Read More →. One of the biggest challenges of offering digital products and services is learning how to sell them.

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How To Educate Your Buyer With New Perspectives

MTD Sales Training

Could it be possible that if we were to dig a little deeper with the prospect, we could see chances to build a relationship and maybe educate them on new ideas and different perspectives for their business? You can assist them in developing their market. Bit is that always the case? You can help them solve particular problems.

Education 186
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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Can't make it?

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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Since we can’t bring our sellers together, how do we continue to inspire, connect and educate them in a purely virtual world? In addition to inspiring sellers, another key to activating sellers and facilitating a rapid start is informing and educating them on key strategic initiatives important to the organization's success.

Education 194
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Do You Need Higher Education?

Grant Cardone

Never stop learning and educating yourself. I read every day, study, skill up and work to stay ahead of the market. If the goal of higher education is to be financially secure, then it is failing miserably. We need more skilled people, not more educated people. Do you need higher ed?

Education 126
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The Better Way to Onboard Customers

Speaker: Skilljar Experts

Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. Linda Schwaber-Cohen, Product Marketing. The best onboarding programs have a super power: they’re constantly improving.

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Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. You’ll learn about: Partnering with your marketing team to reach a broad audience. Can't make it?

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. So the question is: Will you choose to be an educator in your industry? You’ll learn: How to get started with your video marketing strategy. How to distribute your videos across your channels.