Trending Sources

Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

Brian Vellmure

didn’t necessarily see ExactTarget coming as Marketo was the obvious choice to fill the hole, especially since Oracle scooped up Eloqua last December. Eloqua – Marketing Automation. We’ve seen this with the recent departures of former RightNow CEO, Greg Gianforte, Eloqua’s CEO Joe Payne. Salesforce buys ExactTarget (not Marketo). Billion. Lithium.

Why Inbound Marketing Is Costing You Money and What To Do About It – Part 1

Strategic Sales Growth

Inbound Sales Management Sales Management Startup Management Trends Ambrosino eloqua hubspot inbound marketing marketo Sales sales 2.0Thousands of companies large and small now get a lot  more leads through accelerated web traffic growth.  Good stuff. Hold on though.  This is really just HALF the equation. EVERYONE Has This Funnel-What’s YOUR Advantage ? Marketing leads come in the top. 

Episode 12 – On Success and Social Selling with Jill Rowley

The Sales Blog

As one of the first 100 employees hired at Salesforce.com , as the Eloqueen at  Eloqua , and now in her new role as a social media evangelist in sales enablement at  Oracle , Jill is the perfect example of someone who possess the attributes that allow the social tools to work. As one of the first 100 employees hired atSalesforce.com, as the Eloqueen at Eloqua, and now in her new role as a social media evangelist in sales enablement at Oracle, Jill is the perfect example of someone who possess the attributes that allow the social tools to work. Anthony Iannarino.

Sales Prospecting at the Speed of Trust

Strategic Sales Growth

Inbound Sales Sales Management Startup Management Apple CEO eloqua evaluating Gary Ambrosino Genius Bar HBS Inbound Marketing Inside Sales marketo Online Appointment Scheduling OnStartups sales 2.0 Tweet Every great sales rep intuitively sense s t he pivot point moment when they’ve built enough trust in a prospect that they know the deal will close.

Cracking the Big Data-Driven Business

The 1to1 Media Blog

Companies like Optimizely and Eloqua, though, harnessed Big Data to turn the 2008 Obama campaign into a fundraising juggernaut and reap automated customer insights, respectively. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Data Analytics homepage

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Six Things Customers Want ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. Buffer. link].

Marketing Automation is Not Marketing Strategy

Pointclear

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Stevens.

The Digitization of Human Interactions: From Long Tail to Mass.

Brian Vellmure

Subtly branded communities (Proctor & Gamble has several), whitepapers, blogs, eBooks and infographics ( HubSpot and Eloqua have done some really good things here) are all ways to fill the top of the funnel. The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources.

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Good Reads for B2B Marketing - How to Create Newsworthy Content

Pointclear

Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Are you helping your customers by being as useful as possible? Via Convince & Convert. Via Biznology.

Customer Relationship Innovation for the Emergent Social Business.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. “LinkedIn?”

Trust: It matters (more than you think) ? Value Creator.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. sources in 2010.”

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One Marketing Guy Who Gets It (What Sales Needs, That Is)

Dave Stein's Blog

Eloqua (an SaaS marketing automation provider) regularly cites statistics that show their customers experience big leaps in demand generation as a result of their tool.  Eloqua, as an example, has even created an “RPM index” which measures the performance of companies who have adopted a revenue performance index tool, specifically Eloqua, against those who have not.

Social Selling Success Stories

Score More Sales

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. My goal now is to encourage you to take more steps to make this happen. What Are You Waiting For?

5 Marketing Trends That will Impact 2013

Sales Benchmark Index

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. I am not sure what this means entirely at this early stage but it sets up a potential collision between the CMO and IT. One thing is abundantly clear. The pace of technology and buyer behavior transformation continues unabated. These trends changing the face of marketing once again: 1.

Five Important Microsoft Dynamics Themes From Convergence 2014

Brian Vellmure

With many of the leading marketing automation vendors getting acquired over the past couple of years, it seemed like Microsoft would likely acquire these capabilities in order to match Salesforce (Exact Target / Pardot), and Oracle (Eloqua). Spread out across downtown Atlanta, in the blustery shadows of CNN World Headquarters, Microsoft Convergence 2104 took place last week. Major Themes.

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. courtesy of InsideView. If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in. Here are three simple ideas to help you get started. 1. Read it. Do general search on the web.

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. Today’s post gives the sales rep a recipe to get more from their marketing leads. The Problem.

Inside Sales Growth Beyond CRM

Leads360

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S. But how are their sales teams capitalizing on the flow of leads coming their way? How is CRM helping them to execute? Productivity.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. “Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” Wikipedia). As a VP of Sales, what is your biggest fear when it comes to competitors? Being beaten” should be your answer. Twitter. From where?

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Just ask Eloqua. 60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. This is all of the utmost importance in generating fresh leads. As the Sales Leader, you have high expectations for Marketing to deliver. Training.

Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Rebecca is a Sr. Predictive is Everywhere. What’s the reason for this thrill? 

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CMO: Are you going to have a job in 2014

Sales Benchmark Index

Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), or communication/collaboration programs (Yammer, Jive, Chatter, etc.). You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Poorly executing one of these major initiatives will cost you your job in 2014.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. At Oracle she heads up social selling evangelism and enablement.

The Rewiring of Institutions ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. Corporation.

Marketing and sales: always and forever

Buyer Zone's Lead Generation Blog

Companies have gotten used to sourcing these functions from different vendors, but increasingly, it looks like the consolidation within this space will allow for companies like Salesforce (and Oracle, which recently acquired another marketing automation vendor, Eloqua, as another) to offer one-stop-shopping to satisfy the growing appetite for marketing and sales alignment. Stay tuned.

Great Leads, No Business: the problem with marketing automation

Sharon Drew Morgan

Every company I called –   Marketo , Eloqua ,  Manticore , Leadformix , Pardot - agree they have no way to manage the names they collect, other than do lead scoring, lead nurturing, or handing them over to a telemarketing group. Marketing automation people are techies who just love the idea of extracting data withwizzy technology. But they are not sales people. But these are Names.

If we were to stop the cycle? ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. paused. Buffer.

In search of: A meaningful measure of Influence ? Value Creator.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. Influence. Email.

Everything You Say Doesn’t Need To Be A Sales Pitch.

Dan Waldschmidt

After all, who would ever think about buying powerful tools like Hubspot, Eloqua, Marketo, or Pardot and then waste all the link-tracking-email-awesomeness technology by sending a genuine email with a little tender loving care. Enough already. For the sake of all that is holy, we need a “Come to Jesus” discussion right now about marketing, the ever-important “call to action”, and our perverted insistance on non-stop sales messaging. That can’t happen. ” Apparently that would be a waste of our sales automation tools. And it makes everything stink.

Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence. Traditional buying of advertising. Cold calling.

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Via Eloqua. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses. Via Chief Marketer. Via CMO.com.

Selling with Content: But what was the content marketing plan?

Ad Sales Blog

love this cartoon by Brady Bonus I found on the  Eloqua cartoon collaborative. I Selling with Content. Marketing strategy for content that sells, not just informs. Alethea Research. Newsletter. Twitter. LinkedIn. Videos. Digital Magazines. Books. « Blogs and websites: like peanut butter and jelly | Main. Print magazines still sell » August 07, 2010. Reblog (0).

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Blog

In the free B2B Lead Roundtable webinar replay below, Paul Teshima, Senior Vice President of Customer Strategy and success for Eloqua, explains what revenue performance management is, and how the fastest-growing companies are using it to optimize return on marketing investment and achieve unprecedented competitive differentiation. This webinar is the latest in the B2B Lead Roundtable series.

What do you mean you don't have the data?!?!? ? Value Creator.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. You are here: Home / All Posts / What do you mean you don’t have the data?!?!? What do you mean you don’t have the data?!?!? March 2, 2012 By brianvellmure 6 Comments. If you don’t have the data.

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InfusionSoft Buys GroSocial - Another Sign of the Times

Social CRM

With the acquisition binge that started with last year’s purchase of Buddy Media by Salesforce.com (and really Radian6 in 2011) and continued on through December with Oracle buying Eloqua (and Vitrue & Collective Intellect before that…and Market2Lead way before that) you could see where things were going in the space.  Stay tuned to hear what he had to say.  not yet at least.

Getting Excited for Dreamforce 2013!

Productivity and Motivational Tips for Inside Sale

There’s a special forum focused on providing experience and wisdom from a “group of rock star entrepreneurs and VCs” including the founders of Dropbox, Eloqua, and Koral. I’m lucky enough to be an SF local, so I’ll be taking the train! Oh SNAP! It’s almost here! Dreamforce 2013 baby! Dreamforce. wanna know what love is! Infographics, of course! link].

Would You Pay for Better Customer Service? - Think customers: The.

The 1to1 Media Blog

Eloqua Blog. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Content Channels. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat. 1to1 Videos & Podcasts. Inside 1to1 Privacy. RSS Feeds. Webinars & White Papers. Webinars. White Papers. Speaking.

Marketing Wisdom: In the end, it’s all about…

B2B Lead Blog

The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. Pursue purpose.

Sales and Marketing: The technology behind CRM

B2B Lead Blog

Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By integrating marketing automation with CRM [software], companies are able to get a better picture of their buyers and a better picture of how their marketing investments impact their revenue,” Heidi said. Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. The role of marketing automation.

The Future of Customer Relationships: Where is all this heading.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. Buffer. Email.