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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Powering the new engines of marketing, as we saw in 2012, is becoming big business. Fusion of CMO and IT.

Trends 316
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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. They consume nonsense “suggested” to them by search engines, social networks, or video portals. I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide. Why Buyers want Social Sellers.

Eloqua 331
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Social Selling Success Stories

Score More Sales

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

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Fuel Growth Podcast: From Market Match to Customer-Centric

SugarCRM

One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. We enjoyed learning from Andre and learning more about his impressive career journey from a software engineer to CEO and CPO! While acquisitions lead to company culture shifts, Andre still closely holds some of Triblio’s values. And do it right.’

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Fuel Growth Podcast: From Market Match to Customer-Centric

SugarCRM

One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. We enjoyed learning from Andre and learning more about his impressive career journey from a software engineer to CEO and CPO! While acquisitions lead to company culture shifts, Andre still closely holds some of Triblio’s values. And do it right.’

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. I think of it as an “intelligent segmentation engine.” Read more including the Zendesk case study.

Lead Rank 122
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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. Even with the launch of Facebook and LinkedIn in 2003 and 2004, this had virtually zero impact on the sales community yet!