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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Social media channels and news sources are great ways to monitor competition. For instance: Trade Shows.

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What is Marketing Automation?

Apptivo

Bringing various marketing channels such as social media marketing, email marketing, content marketing and other conventional marketing means under one roof. There is no specific targeting, which involves sending personalized marketing communication with customized content to different groups of people. Social media automation.

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How Enterprises Are Adopting Social Selling

Tenfold

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing. Right now, they are online.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Andrew Briney, Senior VP and Group Publisher at TechTarget. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Get Customers.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. Regardless of your company size , if an outbound rep thinks they shouldn’t get involved in social media, they are mistaken. My opinion is social media participation should be mandatory for all sales and marketing drivers.

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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Written by Craig Rosenberg - The Funnelholic.

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Marketing Automation is Not Marketing Strategy

Pointclear

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. the HIMMS Media Group, and the Business Information Industry Association.

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