Get Better Results From Your Leads – Through the Sales Rep Lens
SBI Growth
AUGUST 25, 2012
The web sites they visit, webinars they attend, e-books and blogs they read. For more on lead scoring, see this posting on HubSpot. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.). Marketing has to answer the call.
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