Pointclear
MARCH 6, 2012
According to McKinsey principal Mary Ellen Coe, “…CMOs need to be stewards of customer engagement and experience, which means they need to manage and influence the experience positively across the organization.” Just as important, CMOs can win influence by sharing these insights with others in the company.
Pointclear
OCTOBER 24, 2013
Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Using social networks to listen and engage with buyers, then surrounding yourself with the influencers and experts that your buyers trust on LinkedIn and Twitter.
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Score More Sales
MARCH 25, 2014
Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. I am very humbled, and quite honored, since it seems that quite a process was put into place and many different tools to measure reach was used to take a list of 500 influencers down to the top 30. What Are You Waiting For?
SBI Growth
JANUARY 16, 2013
Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. I recently met Jill Rowley, a Sales Rep at Eloqua. They “accept” invitations to connect because they believe a higher friend count defines influence. The best way to influence the Buyer is to consume the best information.
SBI Growth
NOVEMBER 27, 2012
When you gain online visibility, you can influence those observing you. 75% of B2B buyers anticipate that social media will likely influence a future purchase. Just ask Eloqua. See how you’re doing – take the "lite” AE Leveraging Assessment from our Make The Number event here. If not, you’re officially behind the times.
SBI
NOVEMBER 14, 2017
You must zero in on the common thread that influences that revenue: the voice of your customer. When executive managers finally see and understand how many touchpoints customers are influencing by their advocacy and the number of departments advocacy improves, they often change their tune. Marketing Automation (Marketo, Eloqua, etc.).
Score More Sales
JANUARY 10, 2013
Read the Eloqua Grand Guide to Social Selling. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.
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