SBI Growth

AUGUST 25, 2012

Get answers to these questions: How are leads first identified (through purchased lists, inquiries through your web-site, etc.)? How are leads handled before you get them? Has marketing been nurturing your leads before they hand them off? For more on lead nurturing, see this post by SBI's Vince Koehler.

Lead Rank 282

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 282

SBI Growth

DECEMBER 26, 2012

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. We have seen a growth in 2012 in the concept of lead nurturing. The objective of course is to convert leads and opportunities into paying customers. Look for nurture marketing to expand in 2013. Fusion of CMO and IT.

Trends 316

Trends Top of Funnel Marketing Eloqua 316

Pointclear

MAY 5, 2011

RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

Pointclear

JULY 11, 2011

There is something of an irony at work here in that the MA offerings focus on generating inbound leads, and it’s a requirement that MA vendors need to supplant their own functionality with huge investments in outbound lead generation, lead qualification and lead nurturing if they want to achieve enterprise-level, complex sale success.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

The ROI Guy

MAY 14, 2012

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. As the opportunity was qualified and passed to sales for engagement, the PDF report followed, to help improve prospect intelligence and engagement.

Lead Rank 64

Lead Rank Lead Scoring CRM Eloqua 64

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Email lead nurturing and follow up programs are automated from Salesforce.com.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122