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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Why Do You Need a Sales Engagement Platform? It does not exist.”

Scale 130
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Inside Sales Growth Beyond CRM

Velocify

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. Top inside sales teams leverage CRM and intelligent sales software to make best practices repeatable, maximizing resources for conversion.

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266