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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Social media channels and news sources are great ways to monitor competition. For instance: Trade Shows.

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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. She spent six years in management consulting and 52 quarters in software sales.

Oracle 223
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Blogs, ebooks, webinars, social media. One way to leverage your AEs in this way is via Social Media. Quick Social Selling facts: 82% of the world’s online population is reached via social media according to ComScore. 75% of B2B buyers anticipate that social media will likely influence a future purchase. Just ask Eloqua.

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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Associations Enterprise Sales Management Small Business'

Eloqua 240
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Yet with all the research about the impact of technology (mobility, social media, Web 2.0, especially through content marketing, the small business owners of today and of tomorrow will need to hire one person to respond to business growth through: Content creation and content curation. Brand marketing. Web marketing.

Eloqua 151
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Media Contact. .” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM.

Eloqua 65
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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT.

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