Remove Eloqua Remove Media Remove Revenue Remove ROI
article thumbnail

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. So I think that’s a really good example. It’s funny.

Software 187
article thumbnail

Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. Media Contact. Data vendors: FactSet, Morningstar, Google AdWords.

Eloqua 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. average year-over-year growth in corporate revenue, versus 18.7% This is where CMOs can make a noticeable impact. decline among Laggards.

article thumbnail

How Enterprises Are Adopting Social Selling

Tenfold

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms. It’s different from social media marketing. Right now, they are online.

article thumbnail

Are White Papers Dead?

The ROI Guy

And the largest media sites report that the access frequency and utilization rates of traditional white paper are precipitously DOWN year over year. Although white papers are still a workhorse, there is a troubling fact that deserves your immediate attention.

article thumbnail

List of best marketing automation software for 2021

Salesmate

Pardot possesses powerful features including lead management and generation, email marketing, sales alignment, Artificial Intelligence, insightful ROI reporting to close more business and shorten the sales cycle. Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Price – Started plan $45/mo.

article thumbnail

B2B Marketing Guide

OutboundView

Use this guide to shape a 12-18 month strategy that gives your business the best opportunity to find new sales opportunities and grow revenue. Too many companies try to hire their way into growing revenue. The result is an executable plan that doesn’t require a $150K/year CMO, and gives you the best chance to increase revenue.